Elegant clothing racks and handbags in a luxury boutique

Atlanta✦Only 50 seats per experience

UnveilLuxury

A luxury charter. Red-carpet hospitality. Boutique stops and a brunch that stay a surprise until you arrive.

See the experiences ✦Watch the film

Watch first

See the blessings.

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Discover the secret

An unforgettable day awaits.

Imagine stepping aboard a luxury charter with a community of incredible people, knowing only one thing.

Every destination remains a surprise until you arrive. Exclusive boutique collections, an elevated brunch, meaningful connections and inspiration from a recognized fashion professional, all intentionally designed to direct economic power toward exceptional businesses.

Only fifty tickets per experience. On purpose.

The journey

Four stops.
Zero spoilers.

Tap a stop to sneak a peek. On the day, you won't know until the charter doors open.

Stop 01?Tap to peek

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The luxury charter

Curated transportation and elevated hospitality between every surprise.

Stop 02?Tap to peek

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Hidden boutiques

City gems and curated boutiques with exclusive discounts and unique inventory.

Stop 03?Tap to peek

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The red carpet

Arrivals, prizes, raffles and games, captured by professional photo and video.

Stop 04?Tap to peek

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The brunch

A featured brunch destination with fashion insight and real connection.

You'll leave with more than shopping bags.

Every stop has purpose.Every partnership has purpose.Every purchase has purpose.

Curated excursions

Choose your secret.

Every edition has its own theme, its own city gems and its own guest list. RSVP to receive priority notification.

BUp next · RSVP for first access